Ready-made platform or custom e-shop?
Most small and mid-sized stores are well served by a ready-made platform such as Shopify or WooCommerce. It’s cheap to start, payments and carriers are ready, and you can manage it yourself.
Build custom only what the platform can’t do: a product configurator, price lists for individual customers, or integration with your own production or warehouse. Often a ready-made store plus a custom integration is enough.
Most of an e-shop’s money leaks through manual work behind the scenes: retyping orders, checking stock and issuing invoices. That’s where automation pays back fastest.